Once upon a time reading was an exclusive occupation of the wealthy. Books were words handwritten on paper, and the masses couldn’t afford to buy them. But then Johannes Gutenberg changed that with the invention of movable type. From that day forward literature would no longer be the sole domain of the wealthy and educated — now everyone could access books. But there was one thing that Gutenberg didn’t change with movable type. The stories were still words on paper. Technology now allowed more complex illustrations, and eventually from this came comics/graphic novels. But it was still, at heart, words on paper. Even the Internet did not change this, and portable eReaders have attempted to recreate the experience of words on paper. But that day is ending. And we’re killing it.
In the past the publishing market has favored wealthy companies and brand name writers that have become increasingly generic. The financial struggles of the publishing market are a byproduct of the brand name writing-writing approach. That day too is passing. In the future books will be collaborations between authors, illustrators, filmmakers, musicians, photographers and researchers. All pooling their talents to produce stories told in words, sounds, and vision. That future is now. That future is us. The future is the power of 99.